Unnati Narang discusses research from the University of Illinois at Urbana-Champaign and Texas A&M University that uses SafeGraph data to explore how granular driving data can be used to predict consumer visits and assess the privacy-value trade-off of collecting mobility data.
Unnati Narang discusses research from the University of Illinois at Urbana-Champaign and Texas A&M University that uses SafeGraph data to explore how granular driving data can be used to predict consumer visits and assess the privacy-value trade-off of collecting mobility data.