SafeGraph

Using Automotive Data to Predict Retail Behavior

August 4, 2021
 at 
3:00 pm
EST
Research from University of Illinois at Urbana-Champaign and Texas A&M University explores the connection between automotive activity and consumer retail behavior.

Unnati Narang discusses research from the University of Illinois at Urbana-Champaign and Texas A&M University that uses SafeGraph data to explore how granular driving data can be used to predict consumer visits and assess the privacy-value trade-off of collecting mobility data.

Register for this seminar
Research from University of Illinois at Urbana-Champaign and Texas A&M University explores the connection between automotive activity and consumer retail behavior.

Unnati Narang discusses research from the University of Illinois at Urbana-Champaign and Texas A&M University that uses SafeGraph data to explore how granular driving data can be used to predict consumer visits and assess the privacy-value trade-off of collecting mobility data.

Speakers