Search visibility as research data: A Serpstat seminar

Google search results, and now AI Overviews, shape which companies and publishers people find. Serpstat's data lets you measure that. Watch Dewey and the Serpstat team tour search visibility data covering nearly 1 million U.S. domains. It includes keyword rankings going back to 2017, backlink profiles, modeled organic traffic, and records of which sites Google cites in its AI-generated answers. We look at how the data is structured and how researchers are using it to study AI search and publisher attribution, market concentration, investor attention, and competition between firms.

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