Research from Boston College investigates whether and to what extent the platform delivery channel substitutes restaurants’ own takeout/dine-in channels and the net impact that has on restaurant revenue. Empirical analyses show that overall, restaurants benefit from utilizing on-demand delivery platforms, as these platforms increase restaurants’ total takeout sales while creating positive spillovers to customer dine-in visits.
Research from Boston College investigates whether and to what extent the platform delivery channel substitutes restaurants’ own takeout/dine-in channels and the net impact that has on restaurant revenue. Empirical analyses show that overall, restaurants benefit from utilizing on-demand delivery platforms, as these platforms increase restaurants’ total takeout sales while creating positive spillovers to customer dine-in visits.