PassBy Store Visitors

The store-visitors data feed provides the psychographic and demographic profiles, home zip codes, and other brands visited by all visitors to each of the unique 'STORE_ID' Point of Interest locations in that month.The Visitor_Brand_Destinations column indicates the brands that visitors to a specific location also visit based on aggregated foot traffic data. These are the most 'cross-visited' brands that visitors to a location also visited that month.The visitor_psychographic_profiles are coded segments (like 1A, 1B, 2C, etc.) from the pass_by partnership with TransUnion that identify specific psychographic profiles and consumer behaviors and preferences. I have attached the TransUnion Cameo schema mapping these codes for you.Each metric is broken down as the percentage of overall monthly visits.