Website search visibility data

What is Serpstat?

Serpstat is a search and web intelligence platform that crawls Google search results and maintains its own backlink index of more than 170 million domains. It's also one of the first providers tracking which sites Google cites inside AI Overviews, which gives researchers structured data on how generative search is reshaping organic visibility.

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What academic researchers should know about Serpstat website search visibility data

Serpstat data on Dewey covers nearly a million U.S. domains, with keyword rankings back to 2017, backlink profiles, modeled organic traffic, and citations in Google's AI Overviews. Every record links back to a single domain, so researchers can follow one website from its search rankings to its link network to its presence in generative answers. Serpstat collects the data through its own crawls of Google search results and the wider web, and it refreshes every quarter. Traffic figures are modeled rather than measured, and AI Overview coverage dips from December 2025 through February 2026, so treat that window with care.

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Why academic researchers choose Serpstat on Dewey

Website search visibility data is usually built for search marketing agencies, not academics. Serpstat on Dewey gives researchers keyword, backlink, and AI Overview data for nearly a million U.S. domains in one connected schema, with a DOI for every table so the data is easy to cite. The AI Overview Records are the real draw: few datasets let researchers measure, domain by domain, who gains and who loses when Google answers the question itself. Pair Serpstat with BrightQuery firm data on Dewey to connect domain visibility to company outcomes.

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Serpstat academic research ideas and use cases

AI search and source attribution. AI Overview Records show exactly which domains Google cites in generative answers and for which keywords. Researchers in information systems and media economics can test whether AI Overviews concentrate attention on a few publishers or pull clicks away from the very sites they cite.

Search attention and financial markets. Shifts in a firm's keyword visibility and modeled traffic offer a measure of consumer and investor attention. Finance researchers can ask whether changes in search presence predict stock returns or earnings surprises.

SERP features and organic click behavior. Search Rankings flags result page features and AI Overview presence next to every ranking. That lets researchers estimate how page layout changes organic clickthrough across industries and search intents.

Backlink networks and firm value. Backlinks maps the web's reference network at the domain level, from referring domain diversity to monthly link gains and losses. Strategy scholars can study whether link authority tracks firm reputation, performance, or competitive position.

Paid versus organic search strategy. With cost per click, keyword difficulty, and rankings in one table, marketing researchers can study how firms balance paid and organic search, and whether ranking organically pays off over time.

Digital entry barriers by industry. Industry categories on every domain let researchers compare how concentrated domain visibility is from market to market, opening up industrial organization questions about whether incumbents lock up the priciest keywords.

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