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The Dewey team is proud to welcome our newest partner, TraQline to our rapidly growing community of academics and data providers! TraQline’s industry-leading consumer data offers unparalleled insight into the durable goods market, and we can’t wait to see what innovative research this unique dataset will power now that it is unlocked for use in academia. This blog post contains everything you need to know to get started with TraQline data.
TraQline is a product of The Stevenson Company, a market research firm revolutionizing the industry through data-driven tools that truly measure consumer behavior. Across their suite of market insights solutions, TraQline delivers analytics for 3,000+ consumer brands and 1,000+ online and brick-and-mortar retail outlets. Notably, TraQline data is derived directly from the voice and behavior of real consumers (rather than from manufacturer or retailer reporting), shining an unreplicable light on what products consumers buy, when, for how much, and why. This data has empowered the durables industry for more than 20 years through competitive market share and product trend data they can’t get from other providers.
TraQline data has already been used in numerous research projects, including those published by Dartmouth College, Lawrence Berkeley National Laboratory, the American Economic Review, and Consumer Financial Protection Bureau. The partnership between Dewey and TraQline will make this data even more accessible to the academic community, driving further research citing TraQline consumer behavior data and producing new insights into the durable goods market that private industry can also leverage for strategic business planning.
“TraQline is thrilled to partner with Dewey to provide academics with our consumer behavior and durables market insight data,” said Eric Voyer from TraQline. “Our company mission is to power more informed business decisions with an accurate and comprehensive view of consumer buying behavior. We are excited to see how this data will unlock innovative research opportunities for academia that also provide our clients, as well as the industry, with new market insights.”
Now available for purchase on the Dewey platform is TraQline’s consumer data, an online survey conducted with over 150,000 United States households each quarter. Purchasing this data also includes access to ten years of historical data, enabling academics to track consumer behavior and durable goods market trends over time.
TraQline’s methodology of collecting information from the actual consumers who buy products enables the company to uniquely categorize the data into four key areas:
Dewey users can choose to purchase data for all 40+ categories of durable goods to access information on purchase drivers, brand performance metrics, online vs. in-store shopping data, demographics, and more. Alternatively, academics and research teams can select a specific product category to purchase, such as major appliances, cellphones and computers, nursery products, kitchen electrics, exercise equipment, automotive products, and more.
You can explore all of the TraQline data available on the Dewey platform here.
Anyone with a free account can browse TraQline datasets in the Dewey platform and take a look at the data schema and other important details. Individual subgroups of TraQline data can be purchased for $5,000, with discounts for purchasing multiple subgroups or the complete dataset. If you're interested in purchasing this data, please email info@deweydata.io
Dewey community members can discuss TraQline data by using the tag TraQline. If you’re curious to learn more about how TraQline’s consumer survey data can be used in academic research, be sure to browse existing community threads and get in touch with other researchers leveraging the data in their own work.