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Durable Market Insight Data for Academic Research

Durable goods market & consumer survey data

TraQline’s market insight and consumer survey data for durable goods provide researchers with the information needed to uncover trends, reveal patterns, and predict consumer behavior. Through Dewey, academics can now access 10 years of historical data, from purchase drivers to brand performance metrics, online vs. in-store shopping data, demographics, and more.
Access Types
For Purchase
Datasets

Brand Share & Consumer Behavior

Consumer and market insight data for 40+ categories of durable goods, including home improvement products, power tools, consumer electronics, and more.

USA
10 Years Historical Data

Appliances and Electronics

Quarterly internet survey data of 150,000+ households detailing purchase locations, product information, and customer demographic data.

USA
10 Years Historical Data

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Home and Office

Research home improvement projects with historical data on consumer behaviors for purchases on paints, HVAC, doors, flooring, lighting and more.

USA
10 Years Historical Data

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Kitchen and Bath

Detailed consumer purchase information on kitchen and bath subcategories including faucets, sinks, bathtubs, countertops, cabinets, and more.

USA
10 Years Historical Data

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Explore research using 
TraQline
Mergers, Foreign Competition, and Jobs: Evidence from the U.S. Appliance Industry
Dartmouth
January 27, 2023
Data provided by
TraQline
The Production Relocation and Price Effects of US Trade Policy: The Case of Washing Machines
American Economic Review
July 7, 2020
Data provided by
TraQline
A Retrospective Analysis of the 2011 Direct Final Rule for Room Air Conditioners
Lawrence Berkeley National Laboratory
July 1, 2021
Data provided by
TraQline
You can't take it with you: Appliance choices and the energy efficiency gap
Consumer Financial Protection Bureau
March 1, 2018
Data provided by
TraQline
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About 
TraQline
TraQline developed a revolutionary tool to track competitive market share and product trends by leveraging technology and an unbiased methodology that does not rely on retailer or manufacturing data but rather the voice and behavior of consumers. Originally founded as The Stevenson Company, TraQline’s mission is to help provide clients with the resources to make profitable business decisions based on an accurate and comprehensive view of consumers’ competitive buying behavior.
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