Samba TV data for academic research

TV viewership & ad exposure data

Samba TV provides television viewership and advertisement exposure data for the US, powered by a multi-source television panel that is 100 times larger than legacy measurement systems. With 48 million addressable TV devices globally powering massive end-to-end viewership data and a household identity graph, Samba TV offers the most detailed content viewership data available for the US market.

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Free Samples

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Datasets

TV Ad Exposure

A detailed view of advertising TV spots, including information such as the timestamp, network, prior and next title, advertiser, product, and more.

USA

2 years historical data

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TV Content Viewership

Viewership behavior, including content timestamps, content type, titles and episode information, release dates, network information, and household DMA.

USA

2 years historical data

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Explore research using

Samba TV

How Smart Products Create Connected Customers

MIT Sloan Management Review

October 1, 2022

Data provided by

Samba TV

About

Samba TV

Samba TV is on a mission to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone. Over 48 million addressable TV devices give Samba TV a global scale, powering massive end-to-end viewership data and a household identity graph. Insights from Samba TV data are transforming the viewing experience for everyone. Samba TV provides the leading omniscreen advertising and measurement solution in the market today, making Samba TV the industry’s trusted source of truth.

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