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pass_by data for academic research

Branded consumer foot traffic insights in the US

pass_by is an AI-powered geospatial intelligence platform, revolutionizing the way businesses understand and predict real-world behaviors and movements. By harnessing years of global data, pass_by provides businesses with instant, affordable, and actionable insights. pass_by's ground truth verified consumer foot traffic data is available for over 3 million points of interest (POIs) in the United States. This innovative AI-powered dataset spans more than 7,000 brands, 43M devices, and 6B daily data points, delivering critical insights to fuel important analysis of consumer behavior, market trends, brand loyalty, and similar research topics.
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Datasets

Retail Store Visits

Foot traffic data for specific POIs, including weekly, daily, and hourly breakdowns of aggregated and anonymized visitor volume.

USA
Previous 24 Months

Retail Store Visitors

Anonymized and aggregated visitor characteristic data for specific POIs, including date range, educational attainment, income, other brands visited, and more.

USA
Previous 24 Months

Store Visit Trends

Total monthly anonymized and aggregated foot traffic volume for specific POIs, including date range, brand, store location, and more.

USA
Previous 24 Months
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pass_by takes pride in delivering data that stands out in its accuracy and reliability. Unlike many other providers, pass_by data undergoes rigorous verification through ground truth validation, ensuring that the insights you receive are not just vast but also anchored in reality. This meticulous approach to data validation means that when you work with pass_by, you’re accessing a gold standard in geospatial information, giving you the confidence to make informed decisions based on data you can trust.
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