Verisk Consumer Profiles

The Total Consumer Insights dataset includes hundreds of attributes on individuals and households. Topics include geographic, demographic, household, and real estate data, along with indices measuring MarketShare Demographics, Consumer Passion, Segmentation Clusters, and Geographic Demographics based on census block locations. Example Demographics Include:-Estimated Income-Marital Status-Education-Members in Household (seniors, children, single parents)-Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence)-Geographic DemographicsTravel Indicators Examples-Travel product, magazine or book-Travel Passion Index-Travel Cruise Passion Index-Travel with Recreational Vehicle Passion Index-Travel within US Passion Index-Aviation Passion IndexFinancial Indicators Examples:-Credit Card Users-Wealth Score-Purchasing Power Score (Risk Proxy Score)Lifestyle & Interest Propensities Examples:-Media Consumption-Purchasing PropensitiesConnex Cluster Segments:Verisk Marketing Solution's Connex Audience Segmentation clusters bucket every US consumer household into 130 segments by identifying similar demographics, behaviors, attitudes, preferences, purchasing habits and media consumption. The clusters leverage more than 5,500 demographic, psychographic and geographic data points along with proprietary algorithms to group consumers into these unique segments.