SafeGraph

Calibrating the Dynamic Huff Model for Business Analysis Using Location Big Data

May 4, 2021
 at 
3:00 pm
EST
Research from the University of Wisconsin-Madison uses SafeGraph data to build a Huff model for trade area analysis.

Dr. Song Gao from the University of Wisconsin-Madison shares his results calibrating the dynamic Huff model for business analysis using location-based big data.

Register for this seminar
Research from the University of Wisconsin-Madison uses SafeGraph data to build a Huff model for trade area analysis.

Dr. Song Gao from the University of Wisconsin-Madison shares his results calibrating the dynamic Huff model for business analysis using location-based big data.

Speakers