Carbon emissions data for online digital advertising
Total emissions of an impression, including publisher content creation (scope 1, 2, and 3) and the end-user’s device emissions. Excludes the emissions from the AdTech path the impression took and the emissions from the creative.
Total emissions associated with the supply path from the inventory ad slot and the complete graph of all advertising parties involved, including the scope 1, 2, and 3 emissions data of each party involved per impression.
Total emissions associated with the creative delivery, including the networking and CPU costs of delivering and rendering creative.