Demand intelligence data
Data about unpredictable and unscheduled events, including severe weather, disasters, airport delays, health warnings, and terror.
Data about non-attended events with a start and end date that are more fluid in impact, such as observances, public holidays, and school holidays.
Data about gatherings with a start and end date/time, where people come together in one location for entertainment or business, such as a sporting event or concert.